10 Essential Tips to Ensure Your Press Release Makes the News
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Make sure the information is newsworthy.
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Tell the audience that the information is intended for them and why they should continue to read it.
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Start with a brief description of the news, then distinguish who announced it, and not the other way around.
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Ask yourself, "How are people going to relate to this and will they be able to connect?"
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Make sure the first 10 words of your release are effective, as they are the most important.
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Avoid excessive use of adjectives and fancy language.
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Deal with the facts.
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Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
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Make sure you wait until you have something with enough substance to issue a release.
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Make it as easy as possible for media representatives to do their jobs
