<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-8426048331910755738</id><updated>2011-04-21T14:19:18.239-07:00</updated><title type='text'>Press Release Tips</title><subtitle type='html'></subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://pressreleasetip.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8426048331910755738/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://pressreleasetip.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>john</name><uri>http://www.blogger.com/profile/16807482005832189665</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>1</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-8426048331910755738.post-2584360448750702404</id><published>2008-01-27T06:07:00.000-08:00</published><updated>2008-01-27T06:09:29.910-08:00</updated><title type='text'>Press Release Tip</title><content type='html'>&lt;p align="left"&gt;&lt;b&gt;&lt;span style="font-family:Arial;font-size:100%;"&gt;10 Essential                     Tips to Ensure Your Press&lt;/span&gt;&lt;/b&gt; &lt;span style="font-family:Arial;"&gt;&lt;b&gt;&lt;span style="font-size:100%;"&gt;Release                     Makes the News&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;                         &lt;p align="left"&gt;&lt;span style="font-family:Arial;font-size:85%;"&gt;Make sure                         the information is newsworthy.&lt;/span&gt;                       &lt;/p&gt;&lt;/li&gt;&lt;li&gt;                         &lt;p align="left"&gt;&lt;span style="font-family:Arial;font-size:85%;"&gt;Tell the                         audience that the information is intended for them and                         why they should continue to read it.&lt;/span&gt;                       &lt;/p&gt;&lt;/li&gt;&lt;li&gt;                         &lt;p align="left"&gt;&lt;span style="font-family:Arial;font-size:85%;"&gt;Start with a                         brief description of the news, then distinguish who                         announced it, and not the other way around.&lt;/span&gt;                       &lt;/p&gt;&lt;/li&gt;&lt;li&gt;                         &lt;p align="left"&gt;&lt;span style="font-family:Arial;font-size:85%;"&gt;Ask                         yourself, "How are people going to relate to this                         and will they be able to connect?"&lt;/span&gt;                       &lt;/p&gt;&lt;/li&gt;&lt;li&gt;                         &lt;p align="left"&gt;&lt;span style="font-family:Arial;font-size:85%;"&gt;Make sure                         the first 10 words of your release are effective, as                         they are the most important.&lt;/span&gt;                       &lt;/p&gt;&lt;/li&gt;&lt;li&gt;                         &lt;p align="left"&gt;&lt;span style="font-family:Arial;font-size:85%;"&gt;Avoid                         excessive use of adjectives and fancy language.&lt;/span&gt;                       &lt;/p&gt;&lt;/li&gt;&lt;li&gt;                         &lt;p align="left"&gt;&lt;span style="font-family:Arial;font-size:85%;"&gt;Deal with                         the facts.&lt;/span&gt;                       &lt;/p&gt;&lt;/li&gt;&lt;li&gt;                         &lt;p align="left"&gt;&lt;span style="font-family:Arial;font-size:85%;"&gt;Provide as                         much Contact information as possible: Individual to                         Contact, address, phone, fax, email, Web site address.&lt;/span&gt;                       &lt;/p&gt;&lt;/li&gt;&lt;li&gt;                         &lt;p align="left"&gt;&lt;span style="font-family:Arial;font-size:85%;"&gt;Make sure                         you wait until you have something with enough substance                         to issue a release.&lt;/span&gt;                       &lt;/p&gt;&lt;/li&gt;&lt;li&gt;                         &lt;p align="left"&gt;&lt;span style="font-family:Arial;font-size:85%;"&gt;Make it as                         easy as possible for media representatives to do their                         jobs&lt;/span&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p align="left"&gt;&lt;span style="font-family:Arial;"&gt;&lt;b&gt;&lt;span style="font-size:100%;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8426048331910755738-2584360448750702404?l=pressreleasetip.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://pressreleasetip.blogspot.com/feeds/2584360448750702404/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8426048331910755738&amp;postID=2584360448750702404' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8426048331910755738/posts/default/2584360448750702404'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8426048331910755738/posts/default/2584360448750702404'/><link rel='alternate' type='text/html' href='http://pressreleasetip.blogspot.com/2008/01/press-release-tip.html' title='Press Release Tip'/><author><name>john</name><uri>http://www.blogger.com/profile/16807482005832189665</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry></feed>
